What is a keyword

How to do keyword research

The major aspect of online marketing is (SEO) Search Engine Optimization. SEO is the art of creating content that people are already looking for. When I first got started in online blogging, I would write blogs and create digital content based on topics that I thought were important.

NO ONE was searching for them, there were little more traffic to my blogger site and no sales Eventually, I learned there was a way to read minds on the internet. And that method is called Search Engine Optimization, or SEO for short. SEO enabled me to stop swimming against the current, and blog about keywords and topics that people are actually searching for! While today’s article will only skim the surface of Search Engine Optimization, I will give you some basic SEO tips that will make you DANGEROUS! 🙂

What is a Keyword?

So what is a keyword? According to Amy Sanford at Sesame Communications: “A keyword basically just refers to the phrase you want to show up for when searched” You should just think of the “keywords” as a list of services and areas that prospective clients and customers might enter into Google.”

If you have a lifestyle blog business that links to products, for example, your product keywords will include the name of the brand, the make, the model, and the general terms that people use to describe the product without mentioning the actual brand.

Let’s say that for some reason, you’re blogging about Kleenex tissues, and you want to link to a product page on Amazon.com. To get the most SEO juice, appropriate keywords to include in your blog post would be Kleenex, Kleenex, and facial tissues. This covers the brand name and the generic name of the product.

Here’s an example of an actual Google Search for a service provider business. As I wrote in my Leverage your blog’s location post, you need to mention your position/title, city, neighborhood, and zip code in order to be found by people who are looking for you.

If you’re a chiropractor in Brooklyn or anywhere else, your patient’s ailments will also be keywords that are searched daily. So make sure to include information on how to prevent these conditions, in addition to how to contact you. Adds Amy Sanford, “You should just think of the ‘keywords’ as a list of services and areas that prospective clients and customers might enter into Google.”

Here are actual ailments entered into Google

This search was actually one I did for myself a few years ago when I had a pinched nerve in my shoulder. I was in a lot of pain, so you can best believe I was searching Google for an immediate solution.

Your clients and customers are the same. They have problems that need solutions, and one of their first research stops will be Google. Find out what people want, give it to them on your blog.

The Five W’s of Journalism

In my blog post Blog like a journalist & Get Er done! I shared journalists’ tips for writing articles in a timely fashion. Today’s post will focus on the important elements that every journalist or blogger needs in their articles, also known as “The Five W’s”. That’s because most of the W’s are also KEYWORDS!

According to Wikipedia, 5W’s and one H are measured straightforwardly in information congregation. They are almost declared in journalism, research, and police investigation. They establish a method for receiving the whole story on a theme. According to the Five W’s, a report can only be considered complete if it answers these questions starting with an interrogative word.”

WHO did that?

WHO ARE?

WHAT happened?

WHERE did it take place?

WHEN did it take place?

WHY did that happen?

To give a fuller story, some authors also include an “H”, as in “how”, but that question can often be answered with “what”, “when”, or “where”. How something happened isn’t necessarily a keyword, but including that part of a story can make your blog post more interesting to read:

HOW did it happen?

HOW many?

HOW much?

So this is all about keyword research and five w plus one H formula which is formally applied in journalistic writings.

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Content writing expert, I write blogs, articles, content writing, creative writing, research writing, writing styles online,social media writing, freelance writing